SUMMARY

The Bandwagon Phase takes the potential energy

available from the Critical Mass Phase,

and using well chosen projects that are synergistically coordinated –

begin to create momentum (which is the next phase).

COMMENTS

The challenge is to quickly bring about visible results.

Achieving these short term goals

will demonstrate to ourselves and others

what we can do when we work together.

During the Bandwagon Phase quick and easy results are important.

People need and like to experience successes, no matter how small.

Minor victories can and will lead to major ones.

Visible success, no matter how small, can have a greater long-term value because proper publicity will be used to amplify it.

And a series of tangible successes becomes a viable track record.

Such a track record builds credibility with the prospects/customers and

confidence with the members/staff.

Thus, it is important to choose our battles wisely and fight to win!

Sports teams gain momentum with a series of winning games.

Such a record comes from outstanding performance on the playing field.

Excellence in performance under pressure comes from superlative practices.

That in turn comes from excellent planning and preparation

by the coaches and management.

The name Bandwagon comes from the fact that

many people are hesitant to buy or use things that are not popular.

So the solution is to build and operate a bandwagon.

This is done by strategically investing resources (human and financial)

in ways that will lead those on the outside to perceive that

the innovative products and services are popular.

They will come to accept them because they believe many others already have.

This becomes the me-too approach that major corporations use

when launching new products.

The bandwagon effect is the evidence of our collective movement

toward agreed upon goals.

These organized actions will generate excitement within the OSU community.

This will readily be communicated to friends and associates who will want to join too. They can see the initial results and feel the exciting energy

of the group which is going places and doing things.

The Bandwagon Phase will greatly increase OSU memberships, ads, subscriptions, retail sales, direct donations and volunteer committee involvement.

As this phase unfolds there will be movement toward the long-term goals.

As we collectively hold a common vision of how we want things to become –

we will stay on track and pick up speed.

So the next logical phase is the Momentum Phase.